Speaking of employee happiness -
Our two goals are employee happiness and client happiness
We won the Best Workplace award from Great Place to Work 3 times in Finland, and once in all of Europe.
SHY BRANDING SOLUTIONS who provide our clients with the best and most effective brand solutions. We are experts in the most sophisticated, powerful, and effective branding techniques, including the strategic use of: Brand ladders that link the top-ranked purchase factors to tangible benefits and emotional hot buttons Imagery that evokes the emotions connected to the top ranked purchase factors. Reptilian and Limbic hot buttons Brand archetypes based on the organization’s shared values Cultural archetypes, Very few companies are aware of these branding techniques and their role in selling and in building brand loyalty. If you want to develop a strong, clear link between your organization’s tested brand identity and creative implementation in advertising, websites, collateral, etc., there is no one better than Shy Branding Solutions.
Many people think branding is just a brand name and a logo. Unfortunately, for most brands, this is true. That's why only eight percent of Brands trust advertising. In fact, only one percent of companies really know by quantitative research why customers buy their products.
When you know why people buy your brand, both emotionally and rationally, and your advertisements and marketing communications use the right messages and images:
• Sales increase
• The stock price goes up
• Customers remember your brand and come back for more
• A great brand is built
In fact, properly used, branding literally alters people's perceptions of reality. Not only that, branding physically and psychologically alters people's sensory perceptions and hence their buying behavior and choices. Few people, even professionals, are aware of most of the powerful techniques used in branding. These techniques include: strategic choice of sensory stimuli and emotional imagery and semantic priming.These techniques work at the subconscious and unconscious levels. When used unethically, these techniques are manipulative and propaganda-ish. At Shy Branding Solutions, we use these techniques ethically and with integrity and compassion to connect people with brands that provide true value to them, increase their sense of self worth, self esteem, and even their creativity.